Attention all beauty brands and beauty publicists! We’re beyond excited to announce the upcoming launch of the first-ever Well+Good Beauty Awards!
Every year, our beauty team has the privilege of discovering, testing, and comparing thousands (yes, thousands) of incredible beauty products, from cutting-edge hair-loss treatments to meticulously formulated foundations. With our 2025 W+G Beauty Awards, we’re taking our commitment to the next level with a multi-month vetting and reviewing process designed to uncover the true standouts in skin, hair, makeup, and nail products.
What are we looking for? Products that deliver results, feature innovative (and effective!) ingredients, are reasonably priced, and—of course—just make us ridiculously happy to apply. Think your product has what it takes to be a winner? Here’s everything you need to know about submitting for consideration:
Eligibility:
- We’re looking for products that have launched/are launching between April 2024 and April 2025. All products considered must be available for purchase by April 1, 2025, and must have final hi-res imagery ready by March 15, 2025 to be eligible for consideration.
- Please avoid submitting shade extensions or packaging updates. (While we love a good update or expansion, we are looking for completely new products to spotlight for awards!)
- We cannot feature products that are consistently out of stock, have limited availability, or are limited-edition launches.
- Below is the complete list of product categories that we are considering at this time. If you still have questions, email us at: beautyawards@wellandgood.com.
How to submit:
- Please submit one form per product nomination. (In other words, if you are submitting three products for consideration, please fill out three separate forms.)
- Kindly limit your submissions to no more than five (5) products per brand.
- Submit here: 2025 Beauty Awards Submission Form
Deadline for submission:
- Submissions will close on February 3, 2025. As long as you submit eligible products before February 4, 2025, your product will be considered.
Samples:
- Should your product be chosen for testing, we’ll contact you shortly after the submission deadline to arrange for tester samples! (Note: Our editors test hundreds of products throughout the year, so many products have already been sampled by staff and won’t be needed for testing.)
Eligible product categories:
Please note that we are only considering at-home products and treatments at this time. See below for our list of eligible products:
Facial skincare:
Acne treatments, peel pads, liquid exfoliators, chemical and mineral sunscreens, day creams and night creams, eye creams, face oils, face washes, hyperpigmentation treatments, lash/brow treatments, LED face devices, makeup removers, retinols, serums, tinted sunscreens
Makeup:
Blushes, bronzers, brow products, concealers, dewy foundations, lip glosses, mascaras, matte foundations, powder foundations, setting powders, tinted balms, tinted moisturizers, waterproof mascaras
Hair:
Dandruff treatments, dry shampoos, edge controls, hair masks, hair-growth treatments, hairsprays, shampoos + conditioner sets (for damaged hair, thinning hair, type 4 hair, and wavy/curly hair), styling creams
Body:
Acne body washes, topical body exfoliators (pads, creams, sprays, wipes, serums), body moisturizers, body scrubs, body sunscreens, body washes, underarm deodorants, ingrown hair treatments
Nails:
Cuticle treatments, gel polishes, nail systems, nail treatments, press-on nails, quick-dry nail polishes
Note: We may add to or eliminate categories from this list based on editorial discretion.
Help! I still have questions!
Please reach out to us at beautyawards@wellandgood.com. Otherwise, we can’t wait to see your products!